Young, Independent, Digitally-Driven Travelers to Lead Vietnam’s Travel Reopening: China Vietnam Travel Sentiment Survey

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BANGKOK – Vietnam’s remarkable reopening of its domestic travel sector is expected to be replicated by focusing on short-haul Asian markets in a quest to restore their international tourism profile. The country has effectively demonstrated a Covid-19 leadership model in Southeast Asia with a focus on the all-important driver of airlift demand.

A newly released survey of qualified travelers from first tier cities in China by leading hospitality consulting group C9 Hotelworks and Delivering Asia Communications, created to understand relevant overseas travel sentiment for the remainder of 2020, analyses demand for Chinese inbound tourism to Vietnam.

Key points highlighted in the study are that nearly half of the respondents want to travel abroad this year, with 45% interested in traveling specifically to Vietnam. Moreover, post Covid-19 Chinese travelers are looking at more mainstream, well-known destinations with top Vietnam picks being Ho Chi Minh City, Hanoi, Nha Trang/Cam Ranh Bay and Halong Bay.

Speaking about the reopening of Vietnam tourism, C9 Hotelworks Managing Director Bill Barnett said “a post crisis short-term ‘fear factor’ is expected for extended air travel which will be manifested in a preference for short-haul, door-to-door flights, which is a key opportunity for China outbound to Vietnam.”

“Of equal importance is to understand that at the moment, and in the coming months, domestic travel and tourism will define the gradual recovery process. What is significant about the China Vietnam Survey is who are the immediate post-crisis travelers and how can hotels and tourism stakeholders proactively meet their needs. We see a parallel trend in early travelers both domestically and from the China data, which pair up in a new tourism visitor profile,” said Barnett.

Putting the market insights to use is an important sentiment voiced by David Johnson, CEO of Delivering Asia Communications, who added: “a 360 view of the results from over 1,000 qualified respondents concludes that tourism for the remainder of the year will be heavily leveraged by younger travelers in the age range of 20-29 years old, who increasingly place an emphasis on booking hotels on digital platforms.”

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